Measuring Strategy for Breakthrough Performance: An Introduction to The Balanced Scorecard

Many companies today spend a great deal of time, and energy, on developing the company’s Purpose and Values. However, even after strategic direction has been agreed upon it is often difficult to know what action should be taken. There is a major disconnect between the strategy and action.

The Balanced Scorecard can provide an elegant way of connecting strategy to execution. It’s also a powerful way of helping everyone to understand what the company’s business is really all about.